“We focus on Purity and Quality of our products”

One of the reputed manufacturers and exporters of milk and milk products under the brand name “Param Premium,” Param Dairy Limited has been serving the nation for decades. Rajeev Kumar, CMD, Param Dairy Ltd spoke to Double Helical. Excerpts…

Milk is an important source of generating energy by the body’s metabolic function. It provides substantial nutrition in the purest, most natural form.
One of the country’s leading milk dairy firms, Param Dairy Ltd endeavors to provide customer satisfaction by ensuring highest quality in their products. The company fosters and nourishes the health of their consumers with the goodness of their dairy products.
Param Dairy Ld was established in 1965 and since then it has grown and expanded steadily. Its milk plant is situated in Bulandshahr, Uttar Pradesh and the head office is in Pusa Road, Delhi with one more office in Greater Noida. It produces a wide range of products which include skimmed milk powder, butter milk, flavored milk, dairy milk, paneer, full cream milk, dairy whitener, etc.
Says Rajeev Kumar, CMD, Param Dairy Ltd, “We are proud to state that we focus on ensure purity and quality of our products with hassle free services. We are keen to provide our consumer all the health benefits of milk and its products. So, we take all steps to maintain the quality of milk.”
According to Rajeev Kumar, the company’s main focus is to ensure wholesomeness of their products so that their consumers can bank on them for safeguarding their health. The Param Group of companies believes in consumer satisfaction. No wonder, there is a continuous demand for their products from various parts of the world.
The company is ISO 22000-2005 certified and has also acquired FSSAI, APEDA, HACCP, HALAL, FDA, CODEX certifications for maintaining Total Quality Management (TQM) standards.
Adds Rajeev Kumar, “The company has been exporting its products worldwide for the last 15 years. We believe that milk is a very essential commodity and adulteration of milk is an unpardonable crime. Though it’s a perishable commodity but it has high nutrition value. Right now the production capacity of our milk plant is 10 lakh liters per day.”
Rajeev Kumar asserts that the company’s sole motto is to serve the nation through quality. As the group is a trusted brand and enjoys credibility of people since so many years, their products go through various stages and tests before they are finally available in the market for public consumption. This is the reason why Param Dairy is now an internationally known brand with its supply to various countries like Jordan, Nepal, UAE, Switzerland, etc.
Recently, the company exhibited its products in Gulfood 2016, which was held in Dubai. It also won the most trusted brand in India award there. Apart from this, the company also participated in the International Trade Fair 2016, held in Pragati Maidan, Delhi.
Today, Param Dairy Ltd is a renowned brand and is known for its quality, maintenance, hygiene, purity, SOPs and GMPs, which all go to ensure that its consumers get the best from its products. The company believes that the best way to popularize the product is to maintain the quality, which will lead to automatic increase in the consumer demand.
The Param Group of companies select only deserving candidates as their employees. Since R&D (Research and Development) team plays a crucial part, its recruitment is always been done in a systematic manner by the company’s HR department under the supervision of directors. The major consideration while recruiting R&D personnel is to check their education, work experience, confidence, personality and skill sets.
Rajeev Kumar is not just a successful businessman but he is also engaged in various social service activities. He is associated with many institutions such as Om Yog Sansthan (Pali), Patanjali Yogpeeth (Haridwar), etc. He is a firm believer in the Vedic wisdom and asserts that only by following the Vedic path of truth; one can achieve true happiness and success.
The Param Group has always taken care of the taste of Indians and accordingly they have launched their products. Be it the delectable taste of their flavoured milk, ambrosial Chhach variety or desi ghee, their products are preferred by top chefs as they are made from cow milk with a delicious aroma.
Says Heena Nigam, one of the consumers of Param Dairy, “I tried the flavoured milk of Param Dairy for the first time and since then I have bought their all other products as they too are unmatched in taste.”
Param Dairy Ltd is serving the nation for decades and has won the heart of millions of consumers who look forward to the purity and unbeatable quality of milk.